Monday, April 27, 2009

Introducing - The TeleMac!

I am a fan of Apple all the way. No more PCs for me! For Christmas, my senior year of high school I had the option of picking what kind of laptop I wanted for college. I always thought that Macs were cool, but they were unfamiliar and kinda “scary.” I heard that they are soo different from PCs and I would have hard time adjusting. I felt like this was big enough reason to step aside and go with a simple Toshiba. I liked the big, cool, clear screen and how you could click on things without having to hit a button. However, I soon realized I had made the wrong decision when I began having problems with my PC. Applications quit working, it wouldn’t hold a charge when it wasn’t plugged in, and silly other annoying things like that. The worst part was that my computer came from CompUSA, which of course, when out of business when I needed help, so I was basically screwed. I was going to study abroad soon and I knew I needed a new reliable computer before I went off to a foreign country with mine. I opted for the new Macbook, which I now love! Simple, easy, and efficient; no stupid random PC problems. Perfecto!

Therefore, my idea for Apple is the invention of a TeleMacbook. It would consist of your standard Macbook, but have the addition of a home telephone system built in. The TeleMac would appear like any other laptop, but would have additional extras such as: wireless charging technology, touch screen interface, thin and lightweight design, and a extra long battery life (up to 5 hours). The TeleMac laptop would eliminate the use of home telephone systems. The idea is simple-much like Skype, but it’s not an addition program on your computer at an addition cost. When you’d like to make a call you simply select the phone icon on your screen and dial the number on your touch screen dial pad. You can talk to anyone, anywhere via your laptop. No more hassle of finding the phone, just sit down and chat. If the person you are calling also has a TeleMac you would have the option of being able to see each other through the camera installed into the computer. You would be able to store all your numbers into the computer phonebook and easily scroll through to the find the right one. An answering machine would be built in and the standard caller and id and call waiting options would also be there for you. You can easily send text messages (as many characters as you desire) to cell phones, avoiding the annoyance of a small screen and tiny buttons (like on your cell).

I would contact Apple to pitch my idea and explain why this new product is so great! The TeleMac eliminates the need for home telephone systems and possibly even cell phones, if you wish. Why not save money on your monthly phone bills by buying a laptop that already has a phone system in it. Save money, time, and effort. No more hassle of finding the phone, or finding out its lost its charge, or having your messages mysteriously erased from your machine. Nobody wants to use the address/phone book to search and search for numbers, just browse through your user-friendly phonebook on your TeleMac. Simply have your TeleMac take care of it all for you.

TeleMacs would be sold like any other Apple product and would be obtainable by picking one up at your local store or ordering one online. All you need is an internet connection and you are good to go. No more addition fees of phone bills and miscellaneous charges, its all already paid for and included in your TeleMac.

The product adoption process is easy. Apple does great advertising – simple and catchy. Everyone loves iPod commercials and now iPhone app commercials, they entertain as well as persuade and inform. Apple has a very loyal customer base and word of mouth is huge. People will definitely start catching on and hearing about the new TeleMac.

The TeleMac is an amazing continuous innovation – no other PCs have a phone system built into them. This is a new and exciting innovation that will set Apple apart from competitors. Why not buy a great product from a great brand with new and exciting technology that nobody else has. Phone service providers and companies will be scared too because the TeleMac will help eliminate their services.

TeleMac isn’t confusing or too complex. Simple to use – pretend your computer has turned into your phone and just dial the number and call. It’s very compatible with our lifestyles these days. Everyone is always on the computer so why not stay put when you need to use the phone as well. Help is easily accessible as well. Apple Stores and customer care are usually very helpful and handy.

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